The Latest statistics on China’s Outbound Tourism
A new law on Chinese tourism has significantly redefined the international tourism landscape for a steadily growing market of eager travelers in China. 2013 statistics show a shift in the rankings of the popular tourist destinations among Chinese people.
According to recent research conducted by Travelzoo Asia-Pacific, Japan is now the most popular destination for wealthy Chinese tourists, despite the historical, political and diplomatic tensions between the two countries. Japan has become especially attractive to Chinese tourists as a premiere shopping destination; especially since the yen depreciated by 22% against the US dollar in 2013, while the yuan appreciated by 3% in the same period.
The United States takes second place, with many prosperous Chinese families traveling there to visit the campuses of famous universities and to go shopping in large commercial centers. The rise of the United States’ ranking has led to the drop of other destinations such as Australia, the Maldives or Thailand. The latter, whose recent appeal seemed to be linked to the success of the Chinese blockbuster film Lost in Thailand, seems to have now waned a little. Taiwan moved up to take third place among the favorite destinations of Chinese tourists, with many enjoying its traditional landscapes and activities, especially around the Spring Festival.
On the other hand, the number of visitors to mainland China fell by about 2.5% in the first 11 months of 2013. Speculated causes include food scandals and pollution problems, as well as the appreciation of the yuan, which may have decreased China’s appeal as affordable destination in Asia. According to the Chinese National Tourism Administration (CNTA), in comparison to the previous year, the number of Japanese tourists visiting China experienced a significant decline of 21.2% from January to October in 2013.